Free car, free boat, free furniture...just buy this house. Catchy idea...or is it? 
Here, in the Brevard County Real Estate Market, sellers and REALTORS have again shifted gears. Their goal is to keep pace with our competitive, ever changing real estate market. So, some are advertising buyer incentives. They are offering something of "value" to entice a client to buy a specific home.
Today, REALTORS know they must do everything to make their property listings appear "different" from similar homes offered for sale. So, they're advertising free sailboats, cars, furniture and more. Some builders have been offering free swimming pools. If a buyer likes a house, and the builder is offering a free pool, that may be enough of an enticement for him to proceed ahead with the purchase. But, on the other hand, the buyer isn't going to buy a house he doesn't like just to get a pool.
So, are incentives effective? Are homes offering these "extras" selling more quickly than homes that aren't? After all, everyone likes something for nothing. Or, is it for nothing? Maybe buyers are smarter than this. Perhaps, the thinking is that if the seller is throwing in an extra, aren't those items just increasing the price of the home? In some cases, they may be.
Aren't buyers really just interested in affordability? 
Home prices today have become more attractive, relative to prices at the peak of our market in 2005. However, with increased property taxes and insurance rates, buyers want and need affordability. If the buyer can't make the mortgage payment on the home they are considering, an added extra will be of no benefit. So, some are saying, forget the incentives and just drop the price of the house. In reality, the lower price tag on the property may, in fact, be the added "extra" the buyer needs in order to qualify to buy the home and proceed ahead.
So, are there incentives that are a benefit to the buyer and help a house move more quickly off the market, than a home without them? It depends on the individual buyer's motivations and needs. One incentive may work well for one buyer, but may make no difference at all to another.
Some sellers are offering to pay a percentage of a buyer's closing costs and prepaid items, allowing the buyer to bring less money to closing. Some are offering to buy down the interest rate, affording the buyer a lower rate and monthly payment. For many first time homebuyers these options can be quite attractive in helping get them in a home with little money down or with a lower monthly payment.
Some sellers are offering to pay a buyer's mortgage payments or homeowner association fees for a specified period of time. Repair allowances are being offered for cosmetic items, as well as free home warranties on appliances.
REALTORS are also being teased with goodies. Buyer's agents are being lured to show specific homes with the promise of larger commission check, a bonus or a free vacation.
Agents representing sellers should always be sure that specific incentives are allowed in their area, before advertising them.
Another twist today is sellers presenting buyers with reverse offers. If a buyer looks at a home several times, the seller and their listing agent may prepare an offer, in writing. It indicates the price the seller will accept for the home. Often times, it can show a buyer how serious the seller is about moving his home off the market. Sometimes, it gets the buyer off the fence and spurs him into action.
We are also seeing owner financing options offered by motivated sellers. Some owners are agreeing to hold the mortgage for a buyer, interested in their property. This can save the buyer substantial fees on lender costs, which can prove to be a cost effective choice.
So, what is a seller to do? Don't mistakenly assume that an overpriced listing in today's market will sell, because it has some fancy incentive. Buyers are too smart for that. Make no mistake about it, in today's market, a home must be competitively priced and in show condition for it to be seen and for it to sell. No incentive in the world will move an overpriced property.